ImmoScout24, Homegate & WeSlam: A Product Partnership that Delivers

ImmoScout24, Homegate - part of the Swiss Marketplace Group (SMG) - are Switzerland’s best known real estate platforms and for the past few years, we’ve had the chance to work alongside them as close product partners

Challenge

Rapidly testing new product ideas, features, optimizing existing products, and consistently improving user experiences are key to staying competitive. To manage workload spikes and swiftly adapt to changes, WeSlam acts as an extension of their product teams.

How WeSlam helped

As long-term strategic and operational partners, WeSlam has been working with the ImmoScout24 and Homegate product teams, primarily in Product Design and Product Management roles. We help bridge resource gaps and support smooth, effective product development.

Whether it was rethinking core functions, improving user flows, or testing entirely new concepts using no-code tools, we rolled up our sleeves and got to work. The result: a trusted collaboration that keeps things simple, effective, and always forward-looking.

What I really appreciate about working with WeSlam - beyond their strong design and product management expertise - is their pragmatic, hands-on approach. They’re reliable, easy to work with, and consistently deliver high-quality results on time. It’s a partnership that just works.

Kilian Hughes
Head of Product Design & Research

The Products

Over the past few years, we've actively contributed across nearly every product area. Here are some highlights

Product Discovery

We supported numerous products through crucial discovery, validation, and scaling phases like property evaluation tools and seller leads.

Business manager

SMG Real Estate offers digital solutions designed to streamline property listing, marketing, management, and client communications. Automation and AI-driven solutions empower real estate professionals to focus on personalised customer service. 

Inspired? Let’s build something great!

Hey, I’m Alex! If this case inspired you or if you have a similar project in mind, let’s talk. I’d love to hear about your ideas and see how we can bring them to life.

Portrait of Alex, Co-Founder and Product Designer at WeSlam