Fast Funnel Experiments and Business Idea Validation with No-Code

FinanceScout24 leverages innovation and accelerates experimentation using a flexible, no-code solution built on Bubble.io. Featuring a customizable, step-by-step funnel, this solution empowers teams to efficiently execute experiments and rapidly validate new business concepts.

Challenge

FinanceScout24 sought innovative methods to accelerate discovery processes and swiftly iterate based on new insights – without disrupting their existing complex product ecosystem. The primary objective was to establish a robust and adaptable credit funnel solution, enabling the team to independently run quick experiments and explore new business opportunities and partnerships.

How WeSlam helped

In the initial phase, we crafted a comprehensive UX concept and UI design tailored to enhance their existing credit funnel. To ensure technical feasibility, particularly around critical integrations such as Salesforce APIs, we began by creating a no-code proof of concept (POC) using Bubble.io.

Subsequently, we developed a fully integrated funnel within Bubble.io, seamlessly connecting internal systems, Salesforce, and other essential APIs. We created this funnel in an abstract way, allowing the business to create a new funnel with co-branding for new partners in just a few minutes. Throughout this process, we maintained close collaboration with the FinanceScout24 team, enabling effective knowledge transfer.

Thanks to this co-creation methodology, the FinanceScout24 team is now empowered to independently run experiments, rapidly validate new business ideas, and confidently explore innovative opportunities.

WeSlam has been an outstanding partner for this project. We came in with an idea and a need to experiment quickly without incurring into technical debt. After aligning on the requirements, they took full ownership and elevated the concept, always keeping the user experience in focus and delivering smart, effective solutions. They also ensured a smooth handover, enabling our team to maintain and enhance the tool with confidence.

Laura Sartori
Head of Product Development Credit, FinanceScout24

Inspired? Let’s build something great!

Hey, I’m Alex! If this case inspired you or if you have a similar project in mind, let’s talk. I’d love to hear about your ideas and see how we can bring them to life.

Portrait of Alex, Co-Founder and Product Designer at WeSlam

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